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Design · editorial theme

Brand Identity

Complete visual identity system — logo, palette, guidelines.

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Proposal

Brand Identity Design

A visual system that makes your brand unmistakable.

The brief

Your brand needs more than a logo — it needs a system. One that works on a billboard, a business card, and a favicon. This engagement delivers a complete visual identity: strategy-led, meticulously crafted, and ready for your team to apply everywhere.

Approach

We start with your audience, not your aesthetic preferences. Through stakeholder interviews and competitive analysis, we define the strategic territory your brand should own. Then we design into it — exploring multiple directions before converging on one that's distinctly yours. Every deliverable is tested against real-world applications before handoff. No logo that only works on white backgrounds.

Recent work

Brand identity system
Logo on packaging
Brand guidelines spread
Stationery design

Investment

Brand strategy & discovery
$2,400
Stakeholder interviews, competitive audit, positioning framework
Logo & visual identity system
$4,200
Primary logo, variations, colour palette, typography, iconography
Brand guidelines document
$1,600
50+ page reference with usage rules, templates, and asset files
Social media kit
$800
Profile images, cover templates, story templates for 3 platforms
Stationery design
$600
Business card, letterhead, email signature
Total$9,600

Timeline

  1. Discovery & strategyDay 10
  2. Concept presentation (3 directions)Day 21
  3. Refinement & system buildDay 35
  4. Guidelines & final deliveryDay 42

What clients say

{{brand_name}} didn't just design a logo — they gave us a brand that our team actually uses consistently. The guidelines document alone was worth the investment.

Sarah Chen, Head of Marketing at Verdi Studio

Terms

50% deposit due on acceptance, balance on final delivery. Includes two rounds of revisions per phase. Additional revisions at {{symbol}}120/hour. All original files delivered in editable formats. {{ip_clause}} {{vat_line}} {{late_payment}} {{governing_law}} {{disclaimer}} This proposal is valid for 14 days.

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